Fixing the Leaky Funnel
Congratulations on launching your first funnel. You have the traffic, but the drop-offs suggest a disconnect between interest and action.
In digital marketing, traffic is just the beginning. If you are seeing solid volume from Meta and Google but zero completions, you don’t have a traffic problem—you have a friction problem. Based on common industry failures, here is the diagnostic report for your current setup.
1. Remove High-Friction Barriers
The 16% onboarding rate is likely due to the Video Upload requirement. Asking cold traffic to record themselves immediately is a massive conversion killer. Privacy concerns, technical glitches, and simple “laziness” will tank your rates every time.
- The Fix: Swap the video for a multiple-choice quiz. Provide immediate value first.
- The Strategy: Make the video optional or move it to a “Step 2” after they have already received a small win from you.
2. Strengthen the “Why Now?”
If users are initiating payment but not completing it, your offer lacks urgency or perceived value. People won’t pull the trigger for “meh” results. You must front-load the value before the ask.
| The Leak | The Psychological Reason | The Solution |
|---|---|---|
| Payment Drop-off | Lack of Trust / Low Urgency | Add Testimonials & Trust Badges |
| Low Engagement | Ad-to-Page Mismatch | Align Ad Copy with the Landing Page |
| Tech Abandonment | Mobile Glitches / Slow Load | Run Heatmaps (Hotjar) to find bugs |
3. Align the Expectations
A silent killer in funnels is the “Mismatch.” If your Google or Meta ads promise instant results but the user hits a complex onboarding process, expectations crash. You must qualify your traffic better within the ad creative itself.
4. Technical & Analytics Audit
Use tools like heatmaps to see where users are clicking. Is the “Buy” button broken on mobile? Is the file size limit for videos too small? These small technical hurdles account for a large percentage of “lost” customers.
READY TO TWEAK YOUR RESULTS?
If you’re seeing high traffic but low sales, let’s look at the data. Comment “FIX” or send a DM to discuss your specific niche and offer. Small tweaks lead to big roll-ins.
