| 1 | Asking for a name too early | Use progressive profiling. Only ask for a name once they’ve engaged with a value-add (like a quiz result or a calculator). |
| 2 | Asking for an email | Offer a “Lead Magnet” or use One-Click Social Sign-in. Make the trade feel equal to the value you’re providing. |
| 3 | Promising a call in 5 mins | Give them autonomy. Use a calendar embed (like Calendly) so they can pick a time that actually works for them. |
| 4 | Not texting first | The “Heads Up” Text. Always send: “Hi [Name], it’s [Your Name] from [Company]. Calling you in 2 mins to help with [Goal]!” |
| 5 | Zero proof/Social proof | Embed video testimonials or live “verified purchase” pop-ups. People buy what others are already buying. |
| 6 | Slow page load speeds | Optimize your assets. Compress images, use a CDN, and ditch heavy scripts. If it takes longer than 3 seconds, they’re gone. |
| 7 | Robot voices on calls | Human-centric AI or real people. If using AI, ensure it has natural inflection and “disfluencies” (like ‘um’ or ‘ah’) to sound authentic. |
| 8 | Generic/No-name texts | CRM Automation. Ensure your SMS triggers are correctly mapped to the {{first_name}} field in your database. |
| 9 | Greyed out “Book Now” button | Active Validation. Use “Ghost text” to show exactly what’s missing (e.g., “Enter a valid phone number to unlock”). |
| 10 | The missing quote | Post-Call Automation. Set a trigger in your CRM that sends a pre-formatted PDF quote the second the call status is marked “Completed.” |
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