Stage 1
Most funnels don't fail from bad traffic — they fail because nobody can actually explain how a lead moves from click to close. This is Stage 1 of the 6-stage build: seeing the whole system before touching anything.
Tag funnel SOP
interview
Before we touch a single funnel metric, we have one conversation that shapes everything after it — including the one question that becomes the north star for the entire engagement, and the SOP you walk away with either way.