E-commerce Leaks
The "Digital Flyswatter Effect
You’ve seen the "best practices" articles. They told you that popups are the #1 way to grow your email list and save a sale. So, you installed a high-energy plugin that triggers a 15% discount offer the moment a user moves their mouse toward the "back" button. You even added a "Spin to Win" wheel for good measure. But instead of a flood of new subscribers,
